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Magazines

Research World (March-April 2013)

Asia Pacific in the next decade - The region stands at an interesting crossroads in 2013. What will the next 10 years look like?

Catalogue: Research World 2013
Author: ESOMAR B.V.
April 15, 2013

Magazines

Research World (January-February 2013)

In this issue we look at adapting to unpredictability to deal with economic uncertainty and ongoing change.

Catalogue: Research World 2013
Author: ESOMAR B.V.
February 15, 2013

Magazines

Research World (May/June 2012 )

In this issue we look at the huge changes that are impacting Latin America, one of the fastest growing regions worldwide. Vibrant economies, a rapid uptake of market research and a new generation going online are creating new ideas, new experiences...

Catalogue: Research World 2012
Author: ESOMAR B.V.
June 15, 2012

Magazines

Revue Française du Marketing (Octobre 2010)

Ce nouveau numéro de la Revue Française du Marketing est l'occasion de s'intéresser aux deux grandes thématiques suivantes:- les stratégies marketing des PME face à la turbulence de leurs environnements;- l'évolution des...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2010

Magazines

Research World (March 2006)

We’re taking a look here at China and India, two countries that recently are increasingly being regarded - after Japan and Korea - as the driving forces behind the global economy in the 21st century. Nowadays a third of the global population...

Catalogue: Research World 2006
Author: ESOMAR B.V.
March 1, 2006

Research papers

Socio-economic levels

The paper describes the use and limitations of local socio-economic classifications in Latin America, most notably the inability to use these definitions for cross-country, regional and sub-regional comparisons. The creation of pan-regional services...

Catalogue: Latin America 2003
Author: Jimena Urquijo
May 4, 2003

Research papers

From the pyramid to moebius

This paper addresses the issue of socio-economic stratification of Latin American markets, and specifically that of Argentina. Transformations of the last decade have modified the regional scenario and have significantly altered the economic and...

Catalogue: Latin America 2003
Authors: Jorge Karol, Laura Fernández, Fernando Moiguer
Company: Compañia de Negocios Moiguer
May 4, 2003

Magazines

Revue Française du Marketing 2002 (N. 188)

Le regard que nous portons sur les activités de service a beaucoup évolué et les différentes interprétations liées à la notion mêmede service expliquent en partie que les universitairescomme les praticiens rencontrent des...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
April 10, 2002

Magazines

Research World (February 2002)

Opinion polls reflect the political situation and the economic development of countries. The diversity of both these conditions in Asia has led to an interesting range of situations.

Catalogue: Research World 2002
Author: ESOMAR B.V.
February 1, 2002